Will Schneller
Will Schneller
Art Direction | Concept Design | Illustration
Des Moines, United States of America

Summary

A lifelong learner and storyteller at heart, I enjoy new challenges and keep an entrepreneurial mindset. I have a wide range of interests from emerging technologies, games and interactive media, to film and TV. I believe in the team as the most important resource and love helping others grow. With over seven years of professional experience I've held many art roles over the years, from freelance 3d artist to art director.

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Skills

Art DirectionConcept Art3D ModelingLightingTexturingCreature DesignMaterials

Software proficiency

Keyshot
Keyshot
Maya
Maya
Photoshop
Photoshop
ZBrush
ZBrush
Unity
Unity

Productions

  • Photoninc
    • Video Game
      PhotonInc
    • Year
      2017
    • Role
      Creative Director
    • Company
      Substrate Games, LLC
  • Metablast
    • Video Game
      Meta!Blast
    • Year
      2017
    • Role
      Art Director
    • Company
      Iowa State University
  • Zbrushsketching
    • Book
      Sculpting from the Imagination: ZBrush
    • Year
      2016
    • Role
      Artist
    • Company
      3dTotal Publishing, LTD
  • Ravagedza
    • Video Game
      Ravaged: Zombie Apocalypse
    • Year
      2013
    • Role
      Support Asset Artist
    • Company
      2 Dawn Games
  • Virtualauction
    • Video Game
      Virtual Auction
    • Year
      2012
    • Role
      Freelance 3D Artist
    • Company
      Vengate, LLC

Experience

  • Co-Founder and Creative Director at Substrate Games, LLC
    West Des Moines, United States of America
    June 2015 - Present

    Substrate Games was founded to create a forward-thinking foundation built on the combination of beautiful and engaging interactive design with accurate science and modern pedagogy. My responsibilities include the development of our business model, leading fundraising efforts, engaging with potential customers and other key stakeholders, managing day-to-day operations, and spearheading new product development. To date I've played a key role in securing a $225k SBIR seed funding round, closed several software licensing deals, and led the launch of two products.

  • Art Director at Iowa State University
    Ames, United States of America
    November 2010 - June 2016 (5 years 7 months)

    During my time in an art director role I primarily led the visual design efforts on the Meta!Blast cell biology game and related content. I directed and mentored a team that ranged from 2 to 8 student or recently graduated artists, refined the visual design to better support high-level project goals, implemented an industry-standard art pipeline, and created novel workflows to address unique project requirements such as the transfer of high-resolution molecular data to a game-ready format.

  • Entrepreneurial Lead at Iowa State University
    Ames, United States of America
    October 2015 - December 2015 (2 months)

    I served as the Entrepreneurial Lead (EL) on a three person I-Corps team in the Michigan cohort. I-Corps is a rigorous and highly selective program developed for the National Science Foundation by Steve Blank from Stanford, and hosted by VentureWell. It follows the Lean Startup methodology which emphasizes customer discovery and customer validation to inform critical business model pivots.

    I was responsible for leading the customer discovery efforts, developing our business model canvas, and for initial, weekly, and final presentations to the teaching team and other cohort members. Key focus was on identifying customer segments and learning their pains to invent compelling value propositions, and ultimately achieve product-market fit.

  • Freelance Concept Artist and Author at 3dTotal.com Ltd
    West Des Moines, United States of America
    October 2014 - November 2014 (1 month)

    I created a two part tutorial series in issues 111 and 112 of 3dcreative covering my creature design process from initial design to final presentation.

  • Support Asset Artist at 2 Dawn Games
    West Des Moines, United States of America
    May 2013 - June 2013 (1 month)

    I had the opportunity to contribute to the Ravaged DLC as a support asset artist and created several environmental props for the Asylum map. This was my first experience using UDK/Unreal Engine 3 in production.

  • Freelance 3D Artist at Vengate, LLC
    Des Moines, United States of America
    February 2011 - August 2011 (6 months)

    I was contracted to create five different small 3d environments from concept to completion for use in Unity 3 on the Virtual Auction project. I also worked on prop assets for the environments, both from scratch and modification of existing stock assets.

  • Artist at Iowa State University
    Ames, United States of America
    October 2006 - November 2010 (4 years 1 month)

    As a student artist I worked on the Meta!Blast project being developed at the Virtual Reality Applications Center. My primary task was to model and texture production assets in collaboration with more senior artists.